|
Every
entrepreneur wants to find as many ways as possible to
effectively promote their businesses. But, the fact is most
entrepreneurs, especially those
who are just starting their businesses, are often running on
shoestring budgets.
The good news is
there are plenty of ways to effectively promote your Web
site and your business on the internet. And, many of those
advertising avenues are absolutely free. Take social
bookmarking, the latest marketing craze that more and more
entrepreneurs are using to effectively drive more traffic to
their Web sites.
If you're like
most internet users, you have a list of Web sites that
you've bookmarked. Bookmarking makes it easy for you to surf
to your favorites sites with a mere click of the mouse.
Essentially, that's what social bookmarking is, except
you're sharing your favorite Web sites with everyone on the
internet. With social bookmarking, others can also use your
bookmarks and add them to their own bookmarks. You can set
your bookmarks to private or public, and you "tag" each
bookmark with relevant
keywords, making it easy for both users and the search
engines to find you.
Social
bookmarking is an excellent way of organizing your favorite
sites and your business, but it's also an effective way of
driving more visitors to your Web site. Some of today's
hottest social bookmarking Web sites include Digg, Furl,
del.icio.us, Technorati, and Backflip. Simply do an internet
search for "social bookmarking," and you'll find dozens of
sites for which you can sign up.
The first step to getting started with social bookmarking is to actually sign up at a few of the hottest social bookmarking sites. Then you'll add links to your favorite sites, most notably your own Web sites. Rather than bookmarking your entire Web site, you may want to bookmark it page by page.
Let's say you
have a blog, another effective marketing method. You can
simply add each new blog post to your list of links on the
social bookmarking site. By adding individual blog posts,
you're giving readers the opportunity to rate each of your
posts. Your ranking is determined by how many people
actually bookmark your page or your Web site.
In addition to
using your blog for social bookmarking, you can also write
articles then publicly bookmark those articles on social
bookmarking sites. The key to successful social bookmarking
is to ensure you write content that, in addition to being
targeted toward your niche
audience, is valuable so readers will want to add your
articles and blog posts to their own bookmarks.
|
