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Search engine placement is extremely
important to driving traffic to your Web site. Fortunately,
there are plenty of methods of increasing your ranking in
the search engines: From using article marketing to ensuring
your Web content is rich in relevant
keywords.
Even if your niche is jam packed with
competition, however, you can still ensure your prospective
customers see you on the first page of Google, arguably the
most popular internet search engine. Google Adwords are a
popular and an effective means of drawing a targeted market
to a Web site.
But, before you start bidding on
keywords, you must know what to expect from Google Adwords
and how to use them effectively:
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Choose the right keywords.
A keyword or keyword phrase is a common search term or
phrase that is used by your targeted market. For
example, if you have a Web site on dog training, you
might bid on the keyword "dog training." Use a keyword
tool to help you determine what keywords are most
popular and which you'll likely want to use in your
Google Adword ads.
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Write your ads first.
Rather than signing up for Google Adwords and writing
your ads on the fly, carve some time to sit down and
really think about what you want your ads to accomplish.
Write yours ads first then log into your Google Adwords'
account.
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Don't spend too much per click.
It's easy to get carried away when bidding on keywords.
Make sure you set a budget for how much you want to
spend each week, and stick to it.
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Don't bid too high or two low.
Rather than bidding the highest or lowest price, bid
somewhere in the middle. You don't have to be on the top
spot. In fact, you just want to ensure your ad is on the
first page of the search results.
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Make your ads stand out.
Find a creative way to make your ads stand out from the
competition. Google does not allow ads to be in all
capital letters. Some marketers advise capitalizing only
the first letter of each word as a way of making your ad
stand out.
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Stake out the competition.
As a matter of course, you should always know your
competition and what they're doing to drive prospective
customers to their Web sites.
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List your price.
Include your product or service price in your ad. That
way, prospective customers can determine whether
clicking on your ad, and being directed to your Web
site, is worth their time. This will also increase your
conversions.
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Target your ads geographically.
Unless your product or service can be used by a
worldwide audience, you may want to target your ads to a
geographical section. For example, if you're selling
tickets to Broadway shows, you may want to target the
entire U.S, or you may want to target only New York.
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Always end with a call to action.
The goal of your Google
ads is to drive traffic to your Web site. You have
limited space per ad, but ensure your ad ends with a
call to action.
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Test your ads.
Don't just run one ad. Rather, run several to determine
which ad is most effective. Once you've determined which
ad is most effective, you may want to run it against
several other new ads to determine which are pulling in
the most customers. You should always work on fine
tuning your adwords.
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